Join a well-established, yet fast accelerating womenswear brand with a vibrant and on-trend feel. You'll be working as part of a pumped, energetic and close-knit team in their bright and modern office space in Alexandria. This is a fast-paced business that empower you to make decisions and drive the direction of the brand, where your input will be truly valued!
THE ROLE
As the newly appointed CRM Manager, you'll be responsible for devising strategy with the Digital Director and managing a CRM Coordinator.
Day-to-Day
Lead CRM initiatives across key markets to build localised communication funnels for new and existing customers.
Develop annual strategic actions to support YoY growth goals.
Drive customer acquisition, engagement, retention, and loyalty initiatives.
Build personalised campaigns using customer segmentation and lifecycle data.
Identify opportunities for revenue growth through targeted email, SMS, and app communications.
Implement test-and-learn strategies for CRM channels to optimise performance.
Develop and scale loyalty programs and retention strategies for long-term customer engagement.
Analyse customer data and KPIs to generate actionable insights for CRM, EDM and marketing campaigns.
Collaborate with marketing, ecommerce, and product teams on customer engagement strategies.
Lead, mentor, and grow a high-performing CRM team, fostering a collaborative and results-driven culture.
DESIRED EXPERIENCE
Fashion background preferred BUT will consider any closely related industries
Pureplay, Ecommerce or Marketplace business background preferred
5 + years CRM experience (MUST be at CRM Manager level)
Proven leadership skills with experience in motivating and empowering teams.
Strong analytical skills to assess market trends and consumer behavior.
Demonstrated ability to build and maintain relationships with stakeholders.
Experience managing budgets and optimising resources for maximum outcomes.
Expertise in brand development, awareness, and positioning.
High proficiency in Microsoft Office and Google Suite.
Proven ability to work collaboratively with cross-functional teams.
Emarys experience highly desirable, Klaviyo etc also considered
SALARY
$140K-$160K base (depending on experience) + Super + bonus
BENEFITS
Global business
Additional bonus earnings
Generous staff discounts
Modern office (dog friendly!)
Staff events and get-togethers
Local parking
TO BE CONSIDERED
Please hit 'Apply' or email your resume to ralphg@tshr.com.au
